Can of Bliss
Can of Bliss is a self-initiated branding and packaging concept for a cannabis-infused gummy product. The project began with the creation of the brand itself, built around the playful wordplay of "cannabis" and the phrase "can of bliss." The goal was to develop a product that felt approachable, memorable, and premium while standing out in an increasingly crowded cannabis market.
From naming and logo design to packaging graphics and final presentation mockups, I created every aspect of the brand identity. The visual direction combines vibrant colors, bold typography, and lifestyle-focused branding to communicate a fun, uplifting experience while maintaining a polished retail presence. This project showcases my ability to build a brand from the ground up and translate a creative concept into shelf-ready packaging.
Boo boo’s
Boo Boo's is a self-initiated branding and packaging concept designed to help children view minor injuries in a more positive and expressive way. The idea centers around adhesive bandages featuring a variety of emotions, encouraging kids to communicate how they feel while turning a routine scrape or cut into a more engaging experience.
The project included the development of the brand name, visual identity, packaging system, character illustrations, and final presentation mockups. The playful typography, bright color palette, and expressive bandage designs were created to appeal to children while remaining approachable and trustworthy for parents. From concept development through final packaging execution, this project demonstrates my ability to build a cohesive consumer brand and transform a simple product into a memorable, story-driven experience.
Wags
Wags is a self-initiated branding and packaging concept for a premium dog grooming product line. The project was created to explore how a pet care brand could balance trust, quality, and personality while maintaining a polished retail presence. The name Wags was chosen to immediately evoke happiness, companionship, and the positive bond between dogs and their owners.
The project included the development of the brand name, logo design, packaging graphics, product positioning, and final presentation mockups. The visual identity combines clean typography, playful paw print elements, and a vibrant lavender color palette to communicate both premium quality and pet-friendly warmth. From initial concept through final packaging execution, this project demonstrates my ability to create a cohesive consumer brand that is both visually engaging and market-ready.