Bright HealthCare
Art Direction | 2021 - 2023
How do you make complex healthcare information feel simple without losing what matters?
Healthcare education often comes with a unique challenge: the information needs to be accurate and comprehensive, but it also needs to be understood. Working within the Learning & Development department, the goal was to transform complex healthcare, business, and compliance information into visual learning experiences that felt clear, approachable, and easy to navigate for both internal teams and brokers.
Working across English and Spanish audiences, I translated those objectives into presentations, training guides, job aids, instructional videos, and digital learning resources. The creative direction prioritized clarity, hierarchy, and usability, creating a flexible visual approach that could simplify dense information while maintaining consistency across different subjects, formats, and audiences.