ART Director
• Senior Graphic Designer
2023 — 2026
As the lead creative behind a national chiropractic franchise brand, I was responsible for developing and executing marketing initiatives that supported more than 100 franchise locations across the country. My role extended beyond design—I collaborated with leadership, marketing teams, franchise owners, and vendors to ensure brand consistency across every customer-facing touchpoint.
I developed national campaigns, marketing collateral, digital content, environmental graphics, and franchise resources that strengthened brand recognition and supported local business growth. In addition to creative execution, I managed vendor relationships, coordinated asset distribution, maintained brand standards, and helped shape strategic marketing initiatives that aligned with company goals.
Led the design and organization of a comprehensive Brand Guide (2026) to strengthen consistency across a nationwide franchise network. The guide combined visual identity standards with tone of voice, copywriting principles, and real-world applications, giving internal teams and franchisees the tools to produce cohesive, on-brand communications.